The task for this project was to create an application for the Land Rover Defender user and in doing so bring up its brand value. We started by visiting the car dealership and talking to its manager to get an understanding of the persona of our target user. We also created an online questionnaire linked through some of any Defender’s Facebook fan page. We got many responses and were able to figure out who our target was by pinpointing key insights in our research.
At the same time we started to create a visual board to help us with the visual language we wanted to use. We figured out what made our app unique and stand out creating our onliness statement. From there we devised a possible scenario in which a user would take advantage of this application this helped us plan some of the features our app would have. By imagining various user scenarios we were able to combine them into a whole architecture for our app features.