Logo for the Broadway musical.
The task for this project was to create an application for the Land Rover Defender user and in doing so bring up its brand value. We started by visiting the car dealership and talking to its manager to get an understanding of the persona of our target user. We also created an online questionnaire linked through some of any Defender’s Facebook fan page. We got many responses and were able to figure out who our target was by pinpointing key insights in our research.
At the same time we started to create a visual board to help us with the visual language we wanted to use. We figured out what made our app unique and stand out creating our onliness statement. From there we devised a possible scenario in which a user would take advantage of this application this helped us plan some of the features our app would have. By imagining various user scenarios we were able to combine them into a whole architecture for our app features
Contemporary art galleries can sometimes be intimidating. I think there is a missed opportunity in Chelsea with room for a big unified branding system that could be beneficial for the galleries, the neighborhood, and ultimately the city. So for this project I decided to brand Chelsea’s gallery district in New York as one Big gallery, one entity.
Working with the space around me is the key to create awareness and a charismatic unique museum experience in a city already full of art institutions. Creating spaces that go beyond the galleries into the sidewalks and streets could transform the neighborhood into a real playground for visitors in a city where one often feels the harshness of the concrete.
I wanted to evoke the idea of dream as something fluid, malleable that can change at any time.
This project was created under the guidance of Francesco Franchi. The challenge here was to transform raw information data into something that was visually easy to understand.
Vitrue was a project about creating a disruptive telecom brand for the UK. Our concept was inspired by other disruptive brands such as kickstarter in which there is a participatory element from its users in the business model. In our concept we wanted to create an telecom company that gave back to the world. Our visionary brand would give all of its profit after taxes and revue to maintain itself to charities of your choice. After a phone call or data usage you would give a percentage of that cost to the cause of your choice.
This internal project was designed to create buzz and excitement for the company.
Visual mapping of my experience at the Museo Del 900 in Milan where at times I was lost yet excited to be around some great work.
Art direction and design for a direct mail piece.
Simple idea of creating an invite that mimics a calendar and use a simple cut window to bring an element of surprise. Sometimes the answer for a good design is right in front of you.
In this case study I used my own photography to develop a direct mail piece for a paper manufacturer. As an artist I often turn to nature for inspiration. The concept of this project is to show design elements found in nature; line, shape, color, and what they can teach us about aesthetics.
This web site was designed to express the company's new design philosophy; vector based design, layout founded on a grid and little use of color.
Re-brand of a holistic center. I used the metaphor of ripples that convey energy and flow to take as a starting point in creating a visual brand identity.
Guess the new agency name, internal project.
This was an internal project for Imagedog Media. These cards were delivered to employees on a daily basis accompanied by a unique gift. Elementary design fundamentals such as primary and secondary colors, square format and straightforward iconography were used to conceive a clear and compelling design.
This self mailer poster was design to promote the 24th Annual Asian American Film Festival. The back of the Posterdisplays the entire program of the festival.
Ideas, trials, exercises.
Posters, advs, theater windows, illustrations.
This theater on 42nd Street brings performers from all over the world and it is enjoyed not only by kids but the whole family. I worked together with the illustrator Tom Slaughter to create collateral materials (season brochure, flyers, educational booklets) and bring to life the exciting, fun brand experience of the theater.
Infographic about Urban Soccer Initiative, a nonprofit dedicated to building and rehabilitating soccer fields in underserved communities across the U.S.