Vitrue was a project about creating a disruptive telecom brand for the UK. Our concept was inspired by other disruptive brands such as kickstarter in which there is a participatory element from its users in the business model. In our concept we wanted to create an telecom company that gave back to the world. Our visionary brand would give all of its profit after taxes and revue to maintain itself to charities of your choice. After a phone call or data usage you would give a percentage of that cost to the cause of your choice.